Samsung Connected Experience
The ask
Goals of this project were laser focused on activation through increased ease of use for phone setup, increase setup and usage of Samsung Pay, and promote usage of Bixby. All while creating a new visual language that promotes key Samsung features and business priorities, create a cohesive look, tone and message.
A peak at the new Bixby
Promote various uses of Samsung features, such as Bixby, and Samsung Pay. Pushing usage and creation adoption through tone and visual appeal. Ease device setup by removing friction points, lean on Samsungs very own tools and features to enhance the user activation and benefits.
Highlighting the benefits
Start with a personalized walk through with Bixby when setting up your Samsung phone. Showcase the features by placing them in critical roles, Bixby as first point of contact and Samsung pay for all your payment needs.
On-boarding wireframes
Place Bixby at the forefront of the customer experience. Allow Bixby to be the customers personalization tool. In these wireframes we example how Bixby can walk users through the on-boarding process, as we continued to push ideas on how we can make this process easy and engaging.
Bixby community wireframes
The idea of Bixby playing a larger role is demonstrated here as a signal on the box when customers receive their device. The illustration demonstrates how Bixby acts as the users command center. Simplify the way customers utilize IOT and connected products within the home, from their refrigerator to their TV to their phone and many more devices and features.
On-boarding mockups
Adhering to best practices with Wizards, we designed the Bixby on-boarding screens to adhere to Nng heuristics and UX practices. Creating a system for targetted messaging, user feedback and control in our meticulous walk through of product and features.
Hypothesis & KPIs
Our strategy focused on setup of features such as Bixby and Samsung Pay. Our measurements of success would be reliant on activation, number of Samsung Pay users, click through rates, and a targeted rewards program for Samsung Pay usage that would cross not only customer paths but Samsung merchants.
The samsung.com wireframes
We explored a simple yet effective .com redesign that would educate and feature consumers about the array of Samsung Products. The “Connected Home” experience delivered recommendations of products and services based on an interactive and engaging experience across homes, apartments and businesses.
Navigation exploration & testing
We exhausted all options with a new navigation schema, while still adhering to best practices, a minimal navigation, visual indicators that are informative, strong calls to action and ability to navigate seamlessly back and forth.
Connected home experiential mockups
The interactive Connected Home experience would walk visitors through a list of product options tailored to the room, business, or space by demonstrated various scenarios and how each product can work with each other in a connected way. However, we realized that not every scenario is the same. It was important to allow for these variations in situation and circumstance.
T-Navigation interaction model
This interactive model demonstrated a simple T-Shaped navigation. From the home page users or visitors can deep dive into each Chapter or aka Category of information and or products. At the time this was modeled after Amazon restaurants allowing for drill-in across different products or categories, the model was intended to work across, educational material and products as well.
All products architecture & navigation
The interactive model was applied to the Samsung suite of products. How could users understand the many areas, products and categories that belongs in the Samsung product lineup. Our goal with this interactive model would solve showcasing too many options at once, causing analysis paralysis. This system allows us to focus the user and what they need at the right time.
The UX & competitive audits
A heavy analysis of what the industry was doing, why or why it was not working and how we can follow best practices for on-boarding users to experiences. We also conducted an audit of the existing website, striving to reduce the levels and abundance of options. Our goals were to help the user not only find what they need, but also become familiar with other products and features that would improve their daily lives.
Prepping for the pitch
During our pitch meeting in NY, we encountered many technical problems presenting, their internal security precautions were in place for existing vendors, but because we were not yet a vendor, we encountered a significant number of drop offs from the presentation. During that time I made sure to have something to say during those awkward moments of silence and time it took to reconnect. This resulted in a data point for every technical failure.
“Gessica had a user data point or a best practice for every technical failure during the presentation.”
The win
Our hard work paid off and we were awarded Samsung’s global creative agency of record. Our team was partnered with only the best of the Samsung team members and we tackled the business by focusing on the Samsung suite of digital tools.